Humanitix

Utilising powerful case studies to support the Humanitix sales and marketing functions.

About Humanitix

Humanitix is the humane choice for tickets.

The first and only not-for-profit ticketing platform that gives 100% of the profit from booking fees to children's charities.

Humanitix aims to create a fairer and more equitable world, donating over $2.5 million in resented booking fees to charity, a figure that continues to increase rapidly.

Watch the case study
The engagement

Digital resources to empower sales and marketing

After operating for 7-8 years, Humanitix had a wealth of client success stories with top brands. However, Joshua Ross, Co-Founder of Humanitix, explained, "The reason we engaged Take2 Elevate was that... we weren't using our success stories to win new business."

As their in-house development team were focused on building out functionality within their platform, they needed support in developing more tools and resources to support their sales and customer services team. This presented an awesome opportunity for an outsourced arm to take on a project. Although initially hesitant to work with an external team, Ross, and Chief Technology Officer - Ryan O'Connell, decided to work with Take2 Elevate!

The Solution

Simplifying access to case studies and impacts

The collaboration led to the creation of a custom section on Humanitix's website, featuring detailed case studies to demonstrate the successful use of their ticketing solutions across various clients, aimed at enhancing sales efforts and customer onboarding.

Crafting a Centralised Hub for Success Stories

The project's main focus is to create easily customisable landing pages that showcase a range of success stories, highlighting Humanitix's flexible and effective event ticketing solutions for prospective clients.

Designing a Unified Narrative Framework

The project included creating a uniform case study template to align with Humanitix's brand and facilitate engaging storytelling, enhancing the reader's understanding of the value Humanitix adds to each project.

Empowering Content Management

The case studies section is kept up-to-date and user-friendly through enhancements to Humanitix's CMS, enabling non-technical staff to easily add or update content, reflecting the continuous success and innovation of their ticketing solutions.

The result

Clarity for customers about why to choose Humanitix

The case studies created by Take2 Elevate have become a valuable resource for the Humanitix sales team. Ross shared, "It's been really productive for our sales team to lean on these case studies when talking with clients and sharing the top-tier brands that have used us. We're seeing high conversion rates and receiving great anecdotal feedback from our sales team."

The success of this project has led to an ongoing relationship with Humanitix, with Ross stating, "Absolutely we would work with Take2 Elevate again and we would also hire their staff - they were really impressive!"

Joshua Ross
Co-founder and Co-CEO of Humanitix

The engagement with Take2 Elevate was much more light touch than we expected to get a good result... Really impressed by the maturity of the talent they bring to the table."

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