Newground Capital

Elevating NewGround Capital’s Digital Presence

Purpose

The project was initiated to create a strong digital presence for NewGround Capital, enabling them to effectively showcase their investment

Deliverables

Website

Industry

Investment Management

Newground Capital

Project Overview

Investment Management for Purpose.

NewGround Capital, a boutique investment management firm in New Zealand, specialises in developing and managing high-quality real estate assets. Their mission? To create sustainable, community-centric properties that offer both strong financial returns and positive social and environmental impact. Despite their expertise, NewGround Capital faced a significant challenge: they had no digital presence to showcase their unique value proposition to potential investors.

The Opportunity

A New Digital Presence

Without a website, NewGround Capital struggled to communicate their brand story, highlight investment opportunities, and build trust with their target audience. They needed a digital platform that would not only establish their online presence but also reflect their commitment to transparency and compliance in the investment world.

The Solution for

Newground Capital

Web Design by Elevate

We approached the NewGround Capital project with a design-first mindset, knowing that every pixel and interaction would contribute to the overall user experience. Our goal was to craft a digital platform that not only looked stunning but also functioned seamlessly across all devices.

Design Language

We started by developing a cohesive design language that aligned with NewGround Capital's brand values. This included selecting a colour palette that conveyed trust and sophistication, paired with typography that was both modern and approachable. Every design element, from button styles to iconography, was crafted to reinforce the brand’s identity.

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UI/UX Design

User experience was at the forefront of our design process. We mapped out the user journey, ensuring that each interaction was intuitive and purposeful. The site architecture was designed to guide users effortlessly from the homepage to detailed investment opportunities, minimising friction and maximising engagement.

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Responsive Design

With a diverse audience accessing the site from various devices, we prioritised a responsive design that maintained its integrity across all screen sizes. Whether on desktop, tablet, or mobile, the experience remained consistent and user-friendly.

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Interaction Design

We paid special attention to micro-interactions—those subtle moments of delight that enhance usability and create a more engaging experience. Hover states, button animations, and smooth transitions were meticulously designed to add depth and interactivity without overwhelming the user.

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Design Systems

To ensure consistency and scalability, we built a robust design system that could be easily adapted for future updates. This system included reusable components and patterns, allowing NewGround Capital to maintain a cohesive look and feel as they grow.

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The Result

Mission Amplified

The launch of NewGround Capital’s website marked a significant milestone for the firm. It wasn’t just about going digital; it was about creating a platform that amplified their mission and connected them with the right investors.

‍Brand Visibility

‍NewGround Capital’s brand recognition is set to surge, positioning them as a key player in the investment management sector.

Investor Engagement

‍The website quickly became a go-to resource for potential investors.

Mobile Engagement

‍With a design tailored for mobile, we expect user engagement on mobile and tablet devices to increase.

Positive Feedback

‍Newground praised the website’s clarity, usability, and informative content, validating the strategic decisions we made during the design process.