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Vitae, a leading New Zealand-based provider of workplace wellbeing and Employee Assistance Programme (EAP) services, was facing significant challenges with its existing mobile app. The app, intended to support employees' mental health and overall wellness, had become outdated, with low engagement and poor user interface and experience, and it was no longer available for download from app stores.
Low engagement
Users were not actively using the app, which indicated usability problems and a lack of alignment with user needs.
Poor UI/UX
The app's design and functionality were substandard, making it difficult and unpleasant for users to engage with the platform.
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To address these challenges, Vitae partnered with Take2 Elevate to revitalise the app. The solution involved a comprehensive overhaul of the user interface and user experience to better align with Vitae’s brand and the needs of its audience.
The app was given a modern, visually appealing design that improved usability and overall user experience.
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Improvements were made across usability, interface design, and functionality, ensuring that the app was aesthetically pleasing but also practical and efficient.
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Sections dedicated to supporting mental wellbeing through guided exercises.
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Practical tools and advice for maintaining mental health.
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A collection of articles and resources on wellbeing topics.
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Simplified the process for scheduling counselling or other support services.
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Increased Engagement
Vitae anticipates a significant uplift in user engagement with the app.
Improved Data Availability
The newly integrated analytics have enhanced Vitae’s ability to make data-driven decisions, leading to more efficient operations and a better understanding of user needs.
